Skip to content
Yueshan Jiang

Packaging Design

PreviousNextAll

Chocolate Packaging

2026

JADE AND RED is a fictional Chinese-inspired luxury chocolate brand that brings traditional cultural references into contemporary confectionery and packaging design. The Chinese name, 红玉, meaning “red jade,” reflects the brand’s focus on elegance, gifting, and a sense of cultural richness.

This packaging project includes three gift collections: Fruit Series Chocolate Collection, The Gentle Series Chocolate Collection, and Year of the Horse Chocolate Collection. Each collection develops its flavors around a specific theme, pairing chocolate with ingredients that directly connect to the concept.

A group of colorful chocolate boxes arranged in the studio
Jade and Red chocolate collection boxes with the custom identity
Construction grid and color palette for the Jade and Red identity
Jade and Red wordmark centered on a warm white field
Repeating line pattern derived from the Jade and Red identity
Fruit Series chocolate collection packaging artwork
Gentle Series chocolate collection packaging artwork
Year of the Horse chocolate collection packaging artwork
Three chocolate collection concept and identity panels
Hands opening the Fruit Series chocolate gift box outdoors
A person holding three stacked chocolate collection boxes outdoors
A hand lifting one chocolate box from the Gentle Series gift set
Close view of assorted chocolate boxes and the open gift package